There are several principles all relating to the roles of the seeker and provider of career guidance - and upon which our approach to careers work is based.
1 The person receiving the career guidance has some responsibilities. It is not a passive process with the receiver being directed or information being channelled monodirectionally.
2 It is a misconception that the career "guide" has total responsibility for whether the career guidance is any good or not. Clearly they do have some responsibilities (ie to be ethical, balanced, fair, equal, unbiased, supportive, informed etc) but they do not take the responsibility for a person's career. At least half the success will be from the individual's willingness to learn and embrace new ways of approaching their career thoughts.
3 Just like we can help you - you can help us. Human interactions that foster a true two way process are generally more productive. We believe your future depends on you, what you are, what you are willing to learn or modify and what you want - but we can help you define and forge a way forwards. Similarly our future depends on us, what facilities we develop and how we want to offer it - but you can help us define and forge it
4 Career guidance is fundamentally to do with "learning" by the individual and "empowerment" of the individual. We don't adopt the traditional view of "you go to get career guidance from someone" which implies that it is a paternalistic process or that you can not do it for yourself.